- 7:57 pm - Thu, May 24, 2012
- 2 notes
UltraViolet – What you need to know… for now.
Last week several of us at Dolby attended the Academy on UltraViolet in Los Angeles to get an update on this new and exciting home entertainment initiative. The event was hosted by the Media Entertainment & Services Alliance (MESA) in cooperation with the Digital Entertainment Group (DEG) and the Digital Entertainment Content Ecosystem (DECE), which are basically three important industry organizations focused on advancing the world of home entertainment. Not familiar with UltraViolet yet? Well, the initiative is in its early phases of rolling out, but essentially UltraViolet will allow you to purchase a movie or TV show on Blu-ray disc or through a streaming service, and then have access to that piece of content on multiple devices. UltraViolet will allow you to store your content in the cloud as part of your own digital locker and will allow you to share that content with other members of your household.
UltraViolet launched last fall and right now you’ll find special redemption codes on Blu-ray discs and DVD combo packs that will allow you to stream or download that piece of contetn on different devices using different services. Right now most of the major studios including Sony Pictures, Warner Brothers and Paramount, are making their new titles available through UltraViolet (including the recent release of Mission: Impossible – Ghost Protocol) and many are also starting to roll out catalog titles. Flixster and Vudu are among the first service providers to allow you to access your UltraViolet titles on devices.
At the Academy on UltraViolet, we received some important updates from the DECE and representatives from the major Hollywood studios. As of April, more than 2 million households have signed up for UltraViolet and this number is expected to grow consistently thanks in large part due to Walmart’s Disc to Digital program. If you didn’t know, you can now take all of your DVD and Blu-ray discs into your local Walmart and gain access to those titles through Vudu for $2-5. In addition to Flixster and Vudu, there are a number of new services going live with UltraViolet which means it’ll become even easier for you to access your content however you prefer.
One of the main priorities the DECE said they’re working on for the continued roll out of UltraViolet is the sign up process. They admit that right now the process is cumbersome with users having to sign up for multiple accounts, and requiring several steps to link accounts and get everything set up. I’ve done this myself and while I admit that it does take some time to get set up, once you do, it’s pretty easy to take advantage of all the benefits.
Whether you’re one of the early 2 million users trying out the UltraViolet service or perhaps you’re holding out a little longer, one thing is for sure, this initiative is as important to Hollywood studios as the launches of VHS, DVD and Blu-ray. They’re committed to its success and you better believe Dolby is too! We believe UltraViolet is the next platform for enabling a premium entertainment experience and we look forward to being part of the ecosystem to deliver multi-channel audio, as the initiative continues to roll out.
Let us know via Facebook or Twitter if you’ve tried UltraViolet yet and what your experiences have been like. We look forward to sharing more information with you as it becomes available.
- 8:46 pm - Fri, May 18, 2012
The Dolby Fidelity Forum 2.0: Day Two
Thanks for sticking around for the conclusion of the Fidelity Forum 2.0! I’ll admit I didn’t want to wait either, but in the end my first experience with Dolby Atmos was well worth it.
Dolby’s Stuart Bowling led us through some of the intent behind the system’s design, again addressing some of the concerns Hollywood had in implementing a new system. According to them, more precision sounded great, but extra channels just sounded like more work – and not enough benefit for using them. This led to Dolby Atmos using a system of placing objects within the room, while allowing for a “channel bed” of less directional sounds to be laid under that object data to allow mixers to mix the way their used to mixing, while giving them the opportunity to add in a previously unavailable level of single-speaker precision to the more active sounds that could benefit it.
Sound complicated? It can be, but as you’ll see in this video the results are amazing and, most importantly, easy for the pros to implement. The first chance to hear Dolby Atmos that the rest of the world will have will come with the release of Disney Pixar’s Brave, the first Dolby Atmos test mix.
From there we went to the San Francisco Symphony’s home at Louise M. Davies Symphony Hall, where the Dolby TrueHD Advanced 96KHz Upsampling-encoded “San Francisco Symphony at 100” Blu-ray was recorded.
John Kieser, the SF Symphony’s general manager, gave us a tour of the hall, describing the incredible lengths they went to in order to acoustically retrofit the hall without electronics. As Mr. Kieser said, it was an expensive and time consuming process, but has resulted in a hall that appeals to musicians and audiences alike. Mr. Kieser even mentioned that since the hall has been improved, the musicians in the symphony have stopped commenting that they, “Wish they had a hall like [insert any other hall here]” and started longing for home on some of their road trips. Sounds like a success to me!
Jack Vad, the SF Symphony’s resident sound recordist and mixer then walked us through his exacting process, from the digital mics they use to overcome the long distances signal must travel to make it to the mixing board to the way he mixes audio before video, allowing him to focus on the best sound quality possible, accompanied by a video that makes sense, not the other way around. His level of attention to the Symphony’s work is inspiring, and reminded me that for every person out there getting a sub-par audio experience from their TV speakers, there’s someone like Mr. Vad behind the scenes making sure that those of us who love audio aren’t being left behind.
Mr. Kieser and Mr. Vad came back with us to our San Francisco headquarters, where we had dinner and gave our guests a chance to check out the Dolby PRM. For those who don’t know, it’ s a truly awesome monitor used for post-production by houses. Check out how Urban Post Production and Light Iron use it!
After dinner, we filed into the Dolby screening room for the night’s entertainment: Joe Satriani’s “Satchurated,” the first concert film presented in 3D with Dolby Surround 7.1. The film production was almost as incredible as Satriani’s guitar playing, and we all had a chance to ask questions of Francois Lamoureux, one member of the production and direction team, and Jeff Campitelli, the drummer we’d just seen on screen. I’d go into their responses, but maybe you should hear it in their words – we have a video online.
As the guests filed out and Mr. Lamoureux signed their Blu-rays of the performance, I sighed. Sure, it’d been a whirlwind couple of days, but we’d seen some great stuff. Fidelity Forum 2.0 managed to open the eyes of this Dolby employee to some of the things I didn’t even know were going on under my nose, and I can hardly wait for the next installment.
Want to attend Fidelity Forum 3.0? There’s no telling when it will be, but drop us a line on Facebook or Twitter and let us know why YOU should be there!
- Thom Brekke is Dolby’s Community Manager and the guy you are likely to hear from on Facebook and Twitter. He is also a computer musician, Oregon Ducks football fan, and dance floor freak.
- 9:50 pm - Thu, May 17, 2012
The Dolby Fidelity Forum 2.0: Day One
Today Dolby announced our newest technology for the home theater, Dolby TrueHD Advanced 96KHz Upsampling. What does that mean? Well, there’s a lot of technical speak that I’ll dive further into in later posts, but let’s begin with the simplest part: it means that existing soundtracks can be released to Blu-ray with a most pristine lossless soundtrack than ever before, thanks to technologies implemented during encoding. You won’t need any new gear, just a Blu-ray player that plays back Dolby TrueHD soundtracks and your sound system of choice – all the magic that makes these discs sound cleaner than this blogger had imagined possible takes place before the movie even gets pressed to disc, and that doesn’t cost anything extra for the studios to do, either!
We’re excited about Dolby TrueHD Advanced 96KHz Upsampling, and wanted to share it and our other new developments, from Dolby Atmos to the newest version of Dolby Media Producer, with a few home theater fans and writers who we gave the chance to hear the technologies for themselves to see what they thought.
So began Fidelity Forum 2.0, two days all about Dolby’s commitment to the highest-quality audio, and the technologies that make it possible.
The first day of Fidelity Forum 2.0 began with a discussion of Dolby TrueHD Advanced 96KHz Upsampling. After Dolby’s Craig Eggers gave the attendees an overview of the technology’s more technical aspects and origin, we had the chance to check out three demos.
After Craig’s presentation, I couldn’t wait to hear Dolby TrueHD Advanced 96KHz Upsampling in action, so I jumped in the group going to see Dolby’s James Spezialy’s demonstration. I was not disappointed! The technology provides a larger impact than I’d anticipated, smoothing out and increasing the depth and impact of drum hits in music, large blasts in action films, and more. You may have seen the news about the technology elsewhere, but you’ve really got to hear it to understand how clear it sounds.
Having laid ears on the new technology, my next step was to check in with Gary Epstein from the Dolby Burbank office. He led our group through the various steps of preparing a theatrical mix for home distribution on Blu-ray using Dolby Media Producer.
Now, I know Dolby sound, but I’ve never encoded it. I was impressed with how simple it was to tweak the primary settings that the encoder is most likely to want to tinker with in Dolby Media Producer, and, having just heard Dolby TrueHD Advanced 96KHz Upsampling, to see that a simple checkbox and a little extra encoding time was all it took to add the technology to the encoding process. When asked why certain features worked the way they did, Gary’s response was almost invariably the same, a variation on, “Well, that’s how the professionals in the industry like it, and we want to make these products as easy and convenient for them to use as possible.
The final demo of the day covered Dolby San Francisco’s newest mixing room, Mix A. John Loose, from Dolby’s Creative Services team, showed off his new baby, and it wasn’t hard to see why he was smitten. The room itself is incredible, a Dolby Atmos-capable mixing room designed around Dolby Surround 7.1 and ProTools. He walked the other attendees and me through some of his mixes, focusing on some of the fine tuning he did on the LFE for The Art of FLIGHT, the pristine sound of the Dolby TrueHD Advanced 96KHz Upsampling-encoded soundtrack on the San Francisco Symphony at 100 Blu-ray, and more.
Mix A is the kind of room that can get so loud, while still sounding so crisp, that you could easily take things a little too far for your aural health – or for your neighbors’ comfort! I thought about asking John if I could borrow a couple of his monitors to bring back to my cube, but I didn’t think he’d go for that.
After we’d finished in Mix A we finished for the day, with many of the attendees eagerly discussing the next morning’s Dolby Atmos demonstration. I could tell you about it now, but it would be hardly be fair, right? I mean, we all had to wait! Until tomorrow…
- Thom Brekke is Dolby’s Community Manager and the guy you are likely to hear from on Facebook and Twitter. He is also a computer musician, Oregon Ducks football fan, and dance floor freak.
- 5:05 pm - Tue, May 15, 2012
Why audio is important on mobile devices
Tablets and Smartphones are the new preferred hub for digital entertainment. Their portability and connectivity provide the unique opportunity to keep consuming content, even on the go!
While this is an amazing capability that the world has embraced quickly, the challenge of delivering portable entertainment that measures up to the in-home experience remains. On one hand, the ever thinner and lighter device designs translate into limitations in the playback hardware; and on the other hand, the variety of content sources and applications inevitably results in a variation in audio quality.
On the content side, much of the user-generated content on the Internet is mixed poorly, resulting in dull sound and unintelligible dialogue. In addition, a large amount of the audio content heard on tablets and smartphones is not mixed in surround sound, resulting in audio that lacks the depth and realism of the Dolby cinema experience.
There are often extreme variations in volume levels between different pieces of content, even within scenes of a movie or across applications. Users may strain to hear dialogue in a movie and then rush to turn the volume down when switching to a song or YouTube video.
On the playback side, audio quality suffers from small and inefficient speakers, underpowered amplifiers, and the lack of a surround sound speaker system—the result of the physical constraints of tablets, smartphones, ultrabooks, and other small-footprint devices. The frequency response of the small speakers is often highly irregular, resulting in unnatural and inaccurately reproduced sound that misrepresents both low and high frequencies.
The combination of small speakers with low-power amplifiers also means that the audio is typically not loud enough for many listeners, even with the volume control at maximum. When these speakers and amplifiers are driven with a loud audio signal, they will often distort and cause annoying rattles in the physical enclosure of device. Lastly, the benefits of a high-quality surround sound audio signal are lost if this signal is limited to playback over built-in stereo speakers or headphones.
To address both content and playback problems, Dolby has developed Dolby Digital Plus, to complete its playback solution portfolio of its end-to-end HD quality audio delivery chain. Dolby Digital Plus, the sound of mobile entertainment, creates a consistent, immersing, and cinematic experience so that the home theater-ready content you take with you sounds amazing whether you’re listening to it on the train or on the couch.
- 6:46 pm - Tue, May 8, 2012
- 2 notes
This post from Gearpatrol highlights 10 breakthroughs they’ve selected that changed the face of our electronics and the ways we interact with them. We were pleased to see Dolby Surround Sound on the list, and look forward to the upcoming debut of Dolby Atmos, another cinema technology that’s been confirmed as a game-changer but just about everyone who’s heard it.
gearpatrol:
We’ve just posted the 10th, and final post in our Breakthroughs mini-series. Check out the amazing technology and advancements behind many of the products you’ve come to love and use.
Continue Reading »
- 3:42 pm - Thu, Apr 26, 2012
- 2 notes
Tribeca Happens
10 years ago, in response to the September 11 attack on the World Trade Center that left lower Manhattan changed forever, a new film festival was created in what would have been the shadow of the Twin Towers. On Wednesday, April 18, 2012 the Tribeca Film Festival opened on a lighter note, showing Judd Apatow’s new film “The Five Year Engagement.” The next day I had the pleasure of attending a talk with both Mr. Apatow and one of Tribeca’s co-founders and Tribeca stalwart, the one and only Robert De Niro.
The talk, billed as “Universal Celebrates 100 Years of Cinema,” was held at the Borough of Manhattan Community College campus. A red carpet faced the West River Highway and the Hudson River beyond it. Inside, the COO of Universal Studios, Ron Meyer, started things off with an at times heart-pounding and others heart-wrenching 6-minute montage of scenes from Universal’s grand library. We were reminded that Universal is indeed the oldest of the “Bigs,” opening in 1912. Back to the Future, Apollo 13, Jurassic Park, Schindler’s List, American Graffiti, Knocked Up, Harvey, Dracula, American Pie, and To Kill a Mockingbird are just a sample of the films that were showcased. As the images flowed across the screen I couldn’t help but be taken aback by the quality of both the sound and image. It was by far the best experience I’d ever had at in a college theater. When I found out that Dolby was in charge of all the audio for the festival I wasn’t surprised, and the sound didn’t disappoint.
The packed house loved the video, but were dying to see the two people who followed, Judd Apatow and Robert De Niro. Despite De Niro’s recent penchant for comedy, I wasn’t sure how they’d play off of each other. Apatow entertained with plenty of dry wit, being self-deprecating when referring to his own films and allowing De Niro to field most of the more “serious” questions. The discussion began with questions from social media, eventually leading someone from the audience to call out, ”I have a question!” Apatow responded “Oh, a real human being!” An interesting part of the questioning was in reference to the technological shifts in movie-watching, specifically in regards to watching on smaller screens. Apatow was thrilled with the idea of anything that allowed him to watch movies on the toilet. De Niro, while unfazed, was more guarded in his praise of the new tech. But he did agree that it seems inevitable that we will be watching on smaller screens more often from here on out.
To start off the Tribeca Festival with one of it’s cofounders, Robert De Niro, was a dream come true. I look forward to bringing you more as I continue my experience over the next few days. You can check out the online component of the festival here.
- Eamon
Eamon Banta is a film fan living in Brooklyn. When he’s not soaking up Dolby surround sound at a New York theater, he’s probably watching soccer, or catching up on a stack of Japanese language Blu-rays.
- 11:05 pm - Tue, Apr 24, 2012
- 3 notes
Cinemacon 2012 Dolby Atmos Launch
Coming off the heels of an amazing NAB where we announced our new glasses free 3D technology, Dolby kicked off its second week in Las Vegas by revealing our new audio technology, Dolby Atmos. It is going to revolutionize the cinema industry and entertainment experience for every moviegoer.
I know. Because I heard it myself for the first time today and it knocked my socks off!
At an event held this morning in the Brenden Theatres located in the Palms Hotel, Dolby launched the new technology with a bang. Our CEO Kevin Yeaman opened up the event with a few words including the following statement which I think goes to the core of what working at Dolby is all about: “We don’t invent things for the sake of inventing, we invent because we are passionate about what we do.”
Mr. Yeaman also announced the very exciting news that the first test title that will feature Dolby Atmos is Disney Pixar’s Brave!
Dolby’s Stuart Bowling (who is also featured in this video which is a great overview about Dolby Atmos) described the technology and the set-up that was involved in prepping the Brendan Theatre for the day’s events. Then we saw three clips: the Burj Khalifa Dubai building scene from Mission Impossible 4 Ghost Protocol; the Golden Gate Bridge scene from Planet of the Apes and a scene from the Incredibles where Jack is being chased in a forest and over the water.
I cannot adequately describe the auditory experience to you. It is just that…an experience. One that envelopes you and makes you part of the movie. It engulfs you and takes you along for the ride.
After seeing the clips as well as getting a listen to the world premier of the new Dolby Atmos trailer (designed by sound designer Erik Aadahl and mixed by Will Files) Dolby’s Doug Darrow continued the conversation with the audience and then invited a distinguished group of panelists to discuss this amazing new technology.
Moderated by Dolby’s legendary Ioan Allen the panelists described how they felt about the new technology from their own perspectives.
The panel included:
- Erik Aadahl, Sound designer
- Kinson Tsang, Sound designer
- Paul Cichocki, Post Production Supervisor at Pixar
- Tom Stephenson, CEO of Look Cinemas
- François Ivernel, Movie Producer & Chairman, Les Cinémas Gaumont Pathé
- Michael MacDonald, Executive VP of Sales & Marketing at Harman Professional
After the panel discussion Mr. Cichocki presented the world premier of the new Brave trailer illustrating Dolby Atmos, just a hint of things to come when the movie releases in test format in select theaters in June!
Erik Aadahl, who later that afternoon demoed the technology along with Dolby’s John Loose in the Dolby booth said that Dolby Atmos finally gave him the tools he needed to do his job. He felt that what you hear is equally as powerful as what you see, that sound allows him to manipulate emotions whether it be fear, excitement, or tenderness.
He thinks Dolby Atmos is just scratching the surface, that it is the audio equivalent of getting a tenfold increase in image resolution.
Learn more about Dolby Atmos on the Dolby website.
See more photos in our Cinemacon album on Flickr.
-Andi
Andi Fisher just might be slightly addicted to social media. By day she runs Dolby Laboratories social media program, by night she is a travel and food blogger who also happens to love film. When not in a cinema seeing a new release she is watching a movie every night on either her 5.1 or 7.1 home theater system.
- 6:17 pm - Thu, Apr 19, 2012
NAB 2012 Wrap-up
Whew! What a whirlwind of a week! NAB2012 is officially over and boy did we have a blast! The booth was packed all week, with attendees, customers and media who came to see our big news.
At the end of last week just in time for the show we announced technology for glasses-free…strike that..the BEST glasses free 3D for any device - TVs, cell phones, tablets…you name it!
Don’t take our word for it, clink the champagne glasses…Dolby received not one, but two awards for this amazing technology. We were honored with the Game-Changers award from IABM (the International Association of Broadcast & Media technology) and the Mario Award from TV Technology. Here are Roland Vlaicu and Guido Voltolina receive the TV Technology award…they look happy, and we are too!
In fact TV Technology also had this to say:
Dolby has a glasses-free 3D display in its booth, and it is drawing big crowds. The display was co-developed by Dolby and Philips, and Dolby is showing some gorgeous 3D content to demonstrate the technology…
…It goes without saying that the audio for this Dolby demonstration was superb, which reinforces something that’s occasionally forgotten in the rush to new television paradigms: Good audio is just as important as good video. - Bob Kovacs, TV TECHNOLOGY
Amen to that!
We’ve had tons of coverage on all our products that we showcased this year including the Professional Reference Monitor as well as Dolby Digital Plus, which points to more surround sound on more of your entertainment with less bandwidth needed to deliver it.
Congrats to the NAB organization, our customers who came out to visit, and our partners who exhibited with us for making it a very successful show. It was exciting to see new technology and devices that will be making it into my home and your home soon!
Check out all our photos from the show on our Flickr album.
-Andi
Andi Fisher just might be slightly addicted to social media. By day she runs Dolby Laboratories social media program, by night she is a travel and food blogger who also happens to love film. When not in a cinema seeing a new release she is watching a movie every night on either her 5.1 or 7.1 home theater system.
- 7:57 pm - Wed, Apr 18, 2012
NAB 2012: What Dolby’s New Tech Means to You, Practically Speaking.
NAB 2012 at the Las Vegas Convention Center has been treating us well. We’ve had the chance to see what our partners in the worlds of broadcast and cinema are working on, as well as revealing some projects we’ve had in the works for some time. It’s nice to be able to finally share them with you!
First, we unveiled the improved Dolby Digital Plus, which points to more surround sound on more of your entertainment with less bandwidth needed to deliver it. By halving the bitrate required to stream a Dolby Digital Plus 5.1 stream we’re giving providers – whether they’re streaming content via the Internet, cable, or other means – the ability to package high-quality audio with their video streams, even when the connection is weak, or the network is bogged down.
What does that mean to you? Well, I’m hoping it’ll make it easier to stream TV episodes from somewhere like HBO Go or Netflix when I’m in a hotel with crummy service! It could also lead to more open bandwidth for more content, or a larger variety of simultaneous audio streams to address different needs such as foreign language tracks, or audio descriptions of the action on screen for the visually impaired.
The big attention-getter at Dolby’s NAB booth, though, was Dolby 3D for devices. Dolby’s been doing 3D for a while now, and you may have seen a film wearing our Dolby 3D glasses at a local theater. Now it’s coming out of the theater and into your living room, book bag, and even your pocket – and you can ditch the glasses, too. You’ve been hearing about that all week, and until you see it all I can say is it really is very cool to see the kind of depth the system produces without needing to put on a pair of glasses or find a “sweet spot.” You can even adjust the extent of the 3D effect to suit your preference perfectly. But while glasses-free is amazing stuff, there’s more to the technology than that.
Ever notice, for example, that when you stream 3D content from your cable provider it often arrives packaged as two images, either side-by-side or top-and-bottom, and that when you set your TV to recognize this as 3D, the resulting image seems to have poor resolution? It’s not an illusion. That transmission technique saves time and money because it works with the cable box you already have, but we weren’t happy with the loss in resolution, and we’re guessing you weren’t either.
One of the many capabilities included in Dolby 3D is the ability to send a lightweight, full-resolution stream over existing networks. Think Blu-ray quality 3D from your cable or satellite provider. This aspect of the technology works with glasses-free Dolby 3D equipped televisions as well as existing sets that use glasses.
Dolby 3D also enables you to take your 3D content with you across all your 3D-capable devices, and makes sure the viewing experience is optimized for each, by accounting for screen size and other factors when determining the display of depth. Want to fine tune it yourself? No problem – Dolby 3D is full user adjustable, so you can have as much or as little 3D effect as you like.
All told this year’s NAB is giving us the chance to announce some technologies that I can’t wait to bring home. For me, it’s all about college football season, where I can dream of being able to have a group of friends over to watch a game in full-resolution 3D with enough bandwidth left over to accommodate a high quality Dolby Digital Plus 5.1 audio stream to really bring the game into my living room. It’s exciting stuff we’ve been keeping our lips sealed about for some time, and we’re glad to finally be able to share it with you. How will YOU use it?
Thom Brekke is Dolby’s Community Manager and the guy you are likely to hear from on Facebook and Twitter. He is also a computer musician, Oregon Ducks football fan, and dance floor freak.
- 11:12 pm - Tue, Apr 17, 2012
- 1 note
NAB 2012 Day 2: “Got to get to the Dolby Booth”
You know you are having a good show when you walk through the halls and people stop you to say, “I heard about your glasses-free 3D demo…or I saw your Professional Reference Monitor in someone else’s booth and it rocked…I’ve got to get to the Dolby booth!
That is how I spent my morning.
It is always great knowing you work for a company that is innovating the industry time and time again, it’s even better when you hear it from others!
It was standing room only in the glasses-free 3D area and I was hard-pressed to capture photos, there were just too many people trying to check it out. As I mentioned yesterday we announced technology for glasses-free…strike that..the BEST glasses free 3D for any device - TVs, cell phones, tablets…you name it! And the packed house looking to check it out did not ease up on Day 2.
As you can see, it was standing room only:
Also a very large crowd in our Professional Reference Monitor area:
But I also headed outside our booth to catch the Dolby PRM in action with some of our partners. First up was Canon where I caught two of the four monitors in Canon’s massive booth. These two were located in the Acquisition area where a colorful holiday scene was set to illustrate the monitor’s capabilities.
After that I headed to ARRI. Their booth contains a Reference Screening Room powered by the Dolby Professional Reference Monitor. Inside this room ARRI is showing off both 48 fps and high dynamic range in a film produced by Dolby and ARRI® .
The film which highlights the detailed capabilities of the capture and display components of filmmaking was shot using an ARRI Alexa digital camera was worked on by Rob Legato, the Academy Award®-winning visual effects supervisor who served as the director, director of photography, and colorist for the film.
I spoke with someone in the booth about the monitor for a little bit and as I was about to leave he asked about glasses-free 3D, he said he had to get to our booth on one of his breaks to check out - everyone is interested in this big news!
Throughout the day I attended sessions in both the Pro Audio Pit and the Post Pit where Dolby experts were providing insight based on our many years of experience. In the morning it was Dolby’s Rick Taylor and Eric Gsell speaking at a Post Pit session on ACES, HDR and High Frame Rate Workflow.
And in the afternoon it was Dolby’s Adam Pinch spoke at a Pro Audio Pit session on Monitoring for Multichannel Audio hosted by Tom Kenny of Mix Magazine.
If you are attending the show you can hear from more of Dolby’s experts in other Pro Audio or Post Pits, come check them out!
Whew! Day 2 rocked thanks to supportive partners and interested attendees, this may be the best NAB yet!
Stayed tuned for more on 3d tomorrow and a show wrap up on Thursday.
Check out all our photos from the show on our Flickr album.
-Andi
Andi Fisher just might be slightly addicted to social media. By day she runs Dolby Laboratories social media program, by night she is a travel and food blogger who also happens to love film. When not in a cinema seeing a new release she is watching a movie every night on either her 5.1 or 7.1 home theater system.
