Your web-browser is very outdated, and as such, this website may not display properly. Please consider upgrading to a modern, faster and more secure browser. Click here to do so.
Sitting on the concrete steps, next to a sign that most of us are disregarding - “Do Not Sit On Stairs,” I’m beginning to understand what CES is really like, and while I’ve gotten lost a couple times, I’m left nearly breathless after lots of walking and some amazing gadgets.
There was the Intel booth, the first sight I saw as I came through the door, complete with a roof that glowed. There was the HiSense booth next to that, with a massive 110” 4K display. And just when I thought I’d gotten a sense of the scale of the average booth, I walked into the enormous ring that is this year’s Sony booth, and had to recalibrate once again.
But perhaps more amazing than the sheer size of these booths is the exhibitors’ ability to fill them. I’ve seen gorgeous 4K displays, even an 8K display at the Sharp booth. I’ve seen flying quadcopters that dance together to music, an incredible amount of high-end automobiles parked inside the convention center, and an Elvis impersonator singing Frank Sinatra. Heck, I even saw the founder of Red Digital Cinema chatting about creating 4K content (you can see the interview here).
So far, one of my favorites has been the Huawei booth, where they’re showing off the new Ascend D2, a 5”, 1080p smartphone that outputs Dolby audio. They’ve got it set up in a home theater environment where it powers multiple displays, bringing HD content from your phone into the home.
It’s just one trend we’re noticing here at CES, as more content moves into the cloud and access to high quality content from home and the road becomes a more common want and need.
But while this show is all about tomorrow’s gadgets, you, the consumer, are the one who could make one of these technological advances the next must have app, appliance, gadget, or toy. As an amateur audiophile and gadget geek, I can’t help but get a little excited.
My next stop after the Las Vegas Convention Center will be the Venetian, where Dolby is showing some of its newest products - some that we’re not even showing to anyone without a strict non-disclosure agreement. It’s a window into the industry I’ve yet to look through, seeing tomorrow’s gadgets on the show floor, and next year’s behind closed doors.
It makes me wonder: if you could be a fly on the wall in any company’s top-secret demo rooms, where would you go?
Life of Pi (Twentieth Century Fox) and Rise of the Guardians (Paramount Pictures / DreamWorks Animation’s) both open in Dolby® Atmos™ tomorrow, Wednesday November 21st with extraordinary soundscapes that transport audiences into the onscreen adventures.
Even the music sounds and feels different in Dolby Atmos. In the words of Life of Pi Composer Mychael Danna:
“Dolby Atmos is an incredible system. It is for music and sound what 3D is for visuals. For the music for Life of Pi, we were able to bring various elements separately out into the theatre: choir circling overhead, gongs on the back wall, harps running down the side walls…. In an organic way, the music envelopes the audience and better tells our story.”
A list of theatres selected to show Life of Pi and Rise of the Guardians in Dolby Atmos can be found here.