Dolby Laboratories

NAB 2012 Day 2: “Got to get to the Dolby Booth”

You know you are having a good show when you walk through the halls and people stop you to say, “I heard about your glasses-free 3D demo…or I saw your Professional Reference Monitor in someone else’s booth and it rocked…I’ve got to get to the Dolby booth! 

That is how I spent my morning.

It is always great knowing you work for a company that is innovating the industry time and time again, it’s even better when you hear it from others!

It was standing room only in the glasses-free 3D area and I was hard-pressed to capture photos, there were just too many people trying to check it out.  As I mentioned yesterday we announced technology for glasses-free…strike that..the BEST glasses free 3D for any device - TVs, cell phones, tablets…you name it!  And the packed house looking to check it out did not ease up on Day 2.

As you can see, it was standing room only:

Also a very large crowd in our Professional Reference Monitor area:

But I also headed outside our booth to catch the Dolby PRM in action with some of our partners.  First up was Canon where I caught two of the four monitors in Canon’s massive booth. These two were located in the Acquisition area where a colorful holiday scene was set to illustrate the monitor’s capabilities.

After that I headed to ARRI.  Their booth contains a Reference Screening Room powered by the Dolby Professional Reference Monitor.  Inside this room ARRI is showing off both 48 fps and high dynamic range in a film produced by Dolby and ARRI® .

The film which highlights the detailed capabilities of the capture and display components of filmmaking was shot using an ARRI Alexa digital camera was worked on by Rob Legato, the Academy Award®-winning visual effects supervisor who served as the director, director of photography, and colorist for the film.

I spoke with someone in the booth about the monitor for a little bit and as I was about to leave he asked about glasses-free 3D, he said he had to get to our booth on one of his breaks to check out - everyone is interested in this big news!

Throughout the day I attended sessions in both the Pro Audio Pit and the Post Pit where Dolby experts were providing insight based on our many years of experience. In the morning it was Dolby’s Rick Taylor and Eric Gsell speaking at a Post Pit session on ACES, HDR and High Frame Rate Workflow.

And in the afternoon it was Dolby’s Adam Pinch spoke at a Pro Audio Pit session on Monitoring for Multichannel Audio hosted by Tom Kenny of Mix Magazine.

If you are attending the show you can hear from more of Dolby’s experts in other Pro Audio or Post Pits, come check them out!

Whew! Day 2 rocked thanks to supportive partners and interested attendees, this may be the best NAB yet!

Stayed tuned for more on 3d tomorrow and a show wrap up on Thursday.

Check out all our photos from the show on our Flickr album.

-Andi

Andi Fisher just might be slightly addicted to social media.  By day she runs Dolby Laboratories social media program, by night she is a travel and food blogger who also happens to love film. When not in a cinema seeing a new release she is watching a movie every night on either her 5.1 or 7.1 home theater system.